The diplomat of the XXI century has an important new tool at their disposal.

Digital media offer a challenging opportunity to promote national interests in the international arena, and present novel ways to manage conversations and communicate “lines to take.” But to do so with sophistication, depth and integrity requires not only a level of technical competency but also an understanding of the wider ecosystem (including the dynamic, sometimes volatile, nature of social media).

As boundaries between personal and social communications shrink, stakeholders have boomed in number. Furthermore, media formats have multiplied in quantity and functionality while segmenting their target audiences. Hence, diplomacy has to be strategic not only in its policy-making, but equally so in the way it uses media.

In result, the diplomat’s role and functions need to be revised and accordingly updated. This represents both an opportunity and a threat: any specific message needs in fact to be re-plotted (in terms of both form and content) to reach a wide and varied audience, with potentially disastrous consequences if this is done badly.

That is why a course in Digital Diplomacy is needed now.


Attendees will develop skills and competencies in digital diplomacy through modules that combine precepts and practice. They will learn how to:

1. Incorporate into diplomacy the visual and emotional qualities of contemporary communications.

2. Utilise shifting storytelling formats and techniques specifically for diplomatic research and practise.

3. As a result, master the relationship between digital media and public communication, managing the interface to enhance a media-led standpoint for diplomatic practise.


This course is aimed at both junior diplomats seeking to build career progression and senior diplomats looking to broaden their portfolio. As the course is media-informed, it would be equally suited to political advisors and those who support digital communication in that sphere.

The training is tailored to meet individual needs and delivered in seminar format. This allows attendees to identify key personal aims and build on their existing knowledge. Time is given to the transferable nature of elements of the course, e.g. cultural to smart diplomacy, and soft to economic diplomacy.

Tutor Profile

Dr Massimiliano Fusari is a digital consultant, communication scholar and results-driven visual strategist.

He has 25 years of experience in the Middle East with linguistic competencies in both Persian and Arabic. He has worked as a multimedia journalist from Morocco to China, and consulted for the Diplomatic Institute of the Italian Ministry of Foreign Affairs.

After a long series of partnerships and funded collaborations with IOM and UNESCO, in 2013 he is awarded a PhD at the University of Exeter (UK), assessing the shift from the photograph to the ‘Meta-Image’.

As Senior Lecturer at the University of Westminster, he teaches on interactive media, visual storytelling and digital creativity.

He runs two consulting activities, The Image As Storytelling and this Strategic Diplomacy. His portfolio is available on his website, Massimedia.com. A detailed profile is available on linkedin.com


Continue here to my talk at the round table on the Future of Photography on May 9th 2017, in which I officially launched the project 'The Image As Storytelling.'


Continue here to discover my latest project of interactive digital communication on the Cairo Tentmakers, in which more than 400 different media are connected for an enhanced experience of image storytelling.


Continue here to a wide variety of PDF documents, including my biography, CV, portraits and logo, consulting activities, exhibitions, for public usage.