Strategic Diplomacy

| Training and consulting on digital dilpomacy |

Why Strategic Diplomacy

Digital media have altered personal lives, social communities and projected identities to an unprecedented level.

The momentum is accelerating, and cannot be ignored by diplomats who advance their national interests with foreign Governments and Peoples.

Mobile media and the Internet provide new sources of insight on specific foreign issues, and new opportunities to comprehensively deliver diplomatic messages by combining online with offline strategies.

The training and consulting I deliver in Digital Diplomacy builds on 20+ years of research and practice.

The overall aim is to better translate policy-making into effective and understandable communication for today's expanding array of policy-making influencers.

What can I do for you?

Why not using an interactive platform for digital diplomacy?

Why not using an interactive platform for digital diplomacy?

The research project on the Cairo Tentmakers developed as a collaboration with the AHRC and the University of Durham to revive the dying art of this long-established handcraft.

Besides the cultural and economic activities coordinated around the exhibition, I produced a comprehensive interactive archive with more than 400 images, videos and audio recordings.

Through Google Analytics I explore what audiences like and dislike, where they come from, what they got interested in and how long for.

With available options to move from one storyline to another, digital audiences on tablets, computers and smartphones engage and get indeed engaged by the possibility to personally shape storylines…

Think of how strategically this could work for your digital diplomacy activities.

Tentmakers - The catalogueThe Interactive Website

Why me

My name is Massimiliano Fusari.

I’m a digital consultant, scholar and results-driven digital media strategist.

My focus is making the most of the new digital media scenario in order to effectively communicate political messages.

I have worked as a multimedia journalist for 20+ years from Morocco to China and consulted for the Diplomatic Institute of the Italian Ministry of Foreign Affairs.

Other clients include UN agencies such as IOM and UNESCO, private partners in the business and media sectors and research institutions like the British Academy.

I am fluent in Italian, English and Persian. I have a working knowledge of Arabic.

I was awarded my practice-based PhD at the University of Exeter (UK) in 2014. Since then I have been researching, training and teaching.

Alongside my consultancy I am a Senior Lecturer at the University of Westminster, where I teach on interactive media, visual storytelling and digital creativity.

LinkedIn Profile


The diplomat of the XXI century has an important new tool at their disposal.

Digital media offer a challenging opportunity to promote national interests in the international arena, and present novel ways to manage conversations and communicate “lines to take.”

But to do so with sophistication, depth and integrity requires not only a level of technical competency but also an understanding of the wider ecosystem (including the dynamic, sometimes volatile, nature of social media).

As boundaries between personal and social communications shrink, stakeholders have boomed in number.

Furthermore, media formats have multiplied in quantity and functionality while segmenting their target audiences.

Hence, diplomacy has to be strategic not only in its policy-making, but equally so in the way it uses media.

In result, the diplomat’s role and functions need to be revised and accordingly updated.

This represents both an opportunity and a threat: any specific message needs in fact to be re-plotted (in terms of both form and content) to reach a wide and varied audience, with potentially disastrous consequences if this is done badly.

That is why a course in Digital Diplomacy is needed now.

Interested? Download this statement as a reminder.

Aims & Delivery

Attendees will develop skills and competencies in digital diplomacy through modules that combine precepts and practice.

They will learn how to:

1. Incorporate into diplomacy the visual and emotional qualities of contemporary communications.

2. Utilise shifting storytelling formats and techniques specifically for diplomatic research and practise.

3. As a result, master the relationship between digital media and public communication, managing the interface to enhance a media-led standpoint for diplomatic practise.

This course is aimed at both junior diplomats seeking to build career progression and senior diplomats looking to broaden their portfolio.

As the course is media-informed, it would be equally suited to political advisors and those who support digital communication in that sphere.

The training is tailored to meet individual needs and delivered in seminar format.

This allows attendees to identify key personal aims and build on their existing knowledge.

Time is given to the transferable nature of elements of the course, e.g. cultural to smart diplomacy, and soft to economic diplomacy.

That is why a course in Digital Diplomacy is needed now.

Interested? Download this statement as a reminder.